42 Below Sponsor
4 April 2007:
42 Below “Moving and Shaking” 39 Degrees Above!42 below, The world’s southernmost producer of vodka will be ‘moving and shaking’ 39 degrees above the equator as the Official Cocktail of the NZ Millennium Cup, being held in Palma, Mallorca June 19th. The company’s marketing manager Geoff Ross says, “We have two key parts to our marketing strategy; 1. Be proud of our New Zealand Origin (we are in fact New Zealand in a bottle) and 2. 'Influence the Influencers'. The Millennium Cup allows us to hit on both of these. It is an unashamedly New Zealand event, showcasing our best and it also attracts some of the most influential people on the planet. So what better way to build our brand than in this New Zealand context and with this crowd. We can't wait, it will be a great party and we will make sure the 42 Below spirit is seen, heard and tasted on the slickest superyachts in the world.” www.42below.com For further information on the NZ Millennium Cup: www.millenniumcup.com Tuamata marine media and marketing media@tuamata.com For more information on The Superyacht Cup: www.thesuperyachtcup.com Kate Branagh Media Relations T:   +34 971 615 238  M: +34 620 103 783E: kate@thesuperyachtcup.com
SYC Day 2 | SYC Fleet fills the Bay of Palma | Let the fun begin | Affco Support | SYC Entertainment | Palma Prepares and Camper & Nicholsons Entertain | Five Wally Yachts in Superyacht Cup | Fitzroy Yachts Gold Sponsor | 42 Below Sponsor | Support continues to flood in | BI Media Partner | Fat Freddys Overview | Fat Freddys Drop Bio | Lufthansa PR | Many new sponsors for Millennium Cup | NZ Millennium Cup clothing | Wild Oats confirms entry | Anny gets the gun | 3rd Millennium Cup launched | NZTE Marine Profile | MIA becomes 8th gold sponsor | Yachting Developments becomes 7th gold sponsor | Lloyds Register PR | Government Press Release | Events Clothing gold sponsors | Robinson Marine Interiors | Alloy Yachts | Superyacht Cup 2006/7
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